'Five star' salmon DNA face serum branded 'wonder product' by Amazon shoppers

The beauty product contains salmon sperm DNA, known for its regenerative and anti-inflammatory benefits

Charlotte Smith Senior Lifestyle Content Editor

14:24, 10 Jun 2025Updated 14:46, 10 Jun 2025

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ANUA has 88% positive ratings from 500+ customers on Amazon(Image: Amazon)

Amazon is selling a face serum made with salmon DNA that shoppers say 'works wonders'. The product contains PDRN, which is short for Polydeoxyribonucleotide. The compound comes from DNA that possesses regenerative and anti-inflammatory qualities, making it popular in skincare and regenerative medicine.

It is typically sourced from salmon sperm and functions by encouraging cell growth, especially in fibroblasts, which is important in the production of collagen. PDRN also helps with angiogenesis, the creation of new blood vessels, which enhances the healing process.

If you are interested in trying PDRN, various outlets sell options, including Superdrug, which offers its Medicube PDRN Pink Peptide Serum for £26. This serum is also available at Tesco.

Amazon is selling a 30ml bottle of ANUA's PDRN Hyaluronic Acid Capsule 100 Serum for £20. Boots is also selling the same serum for the same price. Infused with 100ppm PDRN and 'Smart Capsule Technology', the daily facial serum promises to enhance hydration, leaving your skin feeling 'smooth and refreshed'.

Amazon adds: "Combining PDRN, Hyaluronic Acid, and Collagen for this formula helps maintain the skin’s natural moisture barrier for hydration and a luminous appearance." The serum also vows to boost the skin’s natural radiance with a moisture plumping action for a healthier look. Meanwhile, its 'emerald-toned smoothing formula' is said to be ideal for all seasons.

ANUA's PDRN Hyaluronic Acid Capsule 100 Serum(Image: Amazon)

Explaining how to use the serum, the online retailer adds: "Multi-use for perfect skincare. Use after toner as a lightweight serum, layer 2-3 times at night for a skin feel smooth and refreshed after use, or blend into foundation for a glass skin. It is ideal for your at-home Korean self-care routine."

It is important to note, however, that ANUA's PDRN Hyaluronic Acid Serum is not vegan-friendly, as it contains salmon. So far, the serum has an impressive customer rating of 4.8 stars out of five.

In the reviews, one shopper titled their comment: "An easy 5 stars," adding: "This is the first product that made me realise what people mean when they talk about 'glass skin'! It takes a few minutes to sink in but it absorbs beautifully into the skin, I'd say it gives a lovely boost and healthy glow once it's settled."

The serum has a 4.8 stars out of five customer rating(Image: Amazon)

They continued: "There's a really nice plumping impression around my cheeks since I started using it. This hasn't caused me any breakouts and it works well in tandem with my other skincare products and it doesn't cause piling under makeup. It's definitely an addition to my routine that's here to stay!"

However, another said, "After a few uses, I'm not entirely sure it’s doing a huge amount other than the usual hyaluronic acid hydration. It’s nice enough. There is nothing wrong with it, and I’ve had no negative effects. It just seems okay, really, nothing amazing."

A third put: "I love the bottle and the premium appearance. Reading through the ingredients, there are lots of beneficial anti-ageing and plant extracts included. It's a great quality product and I'm really pleased with the results and how well it's helped to restore the balance to my skin." A fourth said: "The product sank into my skin beautifully and I found no irritation. I am very happy to recommend!"

Someone else, who said they are "still unsure", wrote: "I have tried it a few times now and while finding it works well underneath a moisturiser, I didn’t notice any visible difference. However, I have been feeling pretty run down since yesterday, and expected to see this reflected in my face, but surprisingly, I don’t think it was. So it seems to be doing something if not necessarily plumping the skin."

Another put: "This is a great product for skin plumping and firming. It feels more watery than serum-like when it goes on, which initially made me question how rich and effective it is, but I was wrong, too! It is now part of my morning staple, and I apply it after the shower before moisturiser, and have noticed immediate effects and improved results with every use. Cannot recommend highly enough."

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