P.Louise Pinkmas event announced for 2025 - at huge new Trafford Centre location
The 2024 event was a complete sell out, so there's set to be a huge demand for the 2025 return
Hit make-up entrepreneur P.Louise has announced her popular Pinkmas event - a huge pink-themed Christmas experience - will be coming back for 2025.
And this year it will head to a huge new location at the Trafford Centre for an even bigger extravaganza - with the promise that the "frosted pink magic is back, bigger and better than ever."
Last year's Pinkmas was a sell-out success based at the beauty brand's Stockport HQ. But this year it will expand to the new, as-yet-undisclosed, location at the Trafford Centre.
Tickets will go on sale on Friday for the 2025 Pinkmas event, and there's set to be a huge clamour to get them after the swift sell-out of last year's experience.
The event is billed as a "festive fairytale, where makeup meets magic and Christmas gets a makeover, P.Louise style".
It adds: "With theatrical storytelling, hands-on creativity and glam galore, Pinkmas 2025 is set to be more than a festive day out - it’s a world of festive fantasy."
This year’s guests will be guided by the P.Louise elves through a three-hour, story-led experience filled with larger-than-life installations, interactive moments and signature brand magic.
The journey begins in the enchanting Pinkmas Forest, where cosy food stalls, festive shopping nooks and a whimsical pink bar set the scene.
From there, guests will enter the P.Louise Festive Factory where small groups will be led through three immersive zones.
In Mrs.Claus’ Kitchen, guests will decorate their own gingerbread treats. The Pink Workshop invites everyone to personalise a keepsake version of the bestselling Bad B*tch.
And in the Post Me Pretty Room, guests will write their letters to Santa before sending them off via the now-iconic pink slide.
Once the journey through the Festive Factory is complete, guests will take their seats for the ultimate feel-good finale: the P.Louise Pantomime.
Guests can expect a burst of festive fun and maybe even a surprise appearance from Santa himself.
When the curtain falls, the fun doesn’t stop, as guests are invited back into the Pinkmas Forest to shop exclusive merch, sip festive drinks, and indulge in the sweetest treats.
The vision behind this enchanting event is spearheaded by Paige Williams, the dynamic founder and CEO of P.Louise who has created a multi-million pound empire with her beauty brand.
Having overcome a challenging upbringing, Paige has built a brand rooted in resilience, creativity, and a passion for empowering others. She says: "A huge part of our brand vision stems from the adversity I faced in my childhood.
"I wanted to create the memories I never had, and above all else, give others the chance to make those magical moments,” Paige explains. This commitment to creating memorable, joy-filled experiences is at the heart of Pinkmas.
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Simon Layton, centre director at Trafford Centre, added: "At Trafford Centre, we don’t just love Christmas – we go all out to make it truly magical for everyone who walks through our doors. We’re thrilled to welcome Paige Williams – a brilliant local success story – and her hugely popular brand for a festive experience that’s full of sparkle and surprises."
With Pinkmas 2024 having sold out in minutes, this year’s experience is expected to be just as in-demand. Tickets will be released in phases, and early sign-up to the waitlist is highly recommended.
Tickets are also now on sale for the Trafford Centre's more traditional Santa's Grotto, which will return with it's North Pole theme for 2025 from November 22 through to December 24.
When is Pinkmas 2025?
Dates: 1st December - 6th January
Experience Duration: 3 hours
- 1 hour immersive workshops
- 1 hour pantomime
- 1 hour food/beverage and shopping experience
How to get tickets
Early bird tickets will be going on sale from Friday, June 13. Prices have not yet been confirmed, although children and adults will all need to buy tickets for entry.